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Apparel and merchandise will be posted out approximately 1 week after ordering. Once your order has been dispatched, DHL will notify you by email and text.

Born-Free by DicE Magazine


We are proud to be stocking this edition of the Born-Free book both online and in our East London store. Motorcycles are at the core of The Great Frog, having started selling jewellery at motorcycle swap meets and club shows in the early 70’s. It features pictures of some of the finest custom machines and builders in the world and is an essential addition to your coffee table.

Born-Free is the Woodstock of the motorcycle scene: the world’s biggest gathering for riders of vintage custom motorcycles. Every season the community celebrates a shared passion for building and riding motorcycles. It’s all about finding the next epic road and enjoying the feeling of spending time outside, with your friends or all alone, with scenic landscapes, the sun on your face, the sound of the wind, and the engine revving at your command. It means going back to the basics, just the winning combination of human and machine. Riding clears the mind and gives freedom to think at a welcome distance from everyday problems. Some say you can’t buy happiness, but you can buy a motorcycle and that’s pretty close.

The Born-Free Book is created by DicE Magazine. DicE was launched in London by Matt Davis & Dean Micetich in 2004, and is now published in Los Angeles. We lost Matt Davis in 2016 to cancer, but his legacy lives on and DicE is being continued on by Dean. The Born-Free book features photography by Ben Zales, who is a 24-years-old photographer based in Los Angeles and the Creative Direction is by Shane Markland, a 42-year-old ex model and LA native. He still does various naked photo shoots when he needs extra cash.

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