The Great Frog first opened its doors in 1972 with their first store in the heart of the burgeoning Mod scene in London's Carnaby.
In a time when London was in persisting haze of the 60's revolution, The Great Frog were a refreshing change from the mainstream. Bringing an original aspect to a scene in London that was ready for a new era – rock 'n' roll jewellery was born.