The Great Frog in Hero

Legendary London jeweller The Great Frog has teamed up with artist Wes Lang on a limited edition ring in line with the launch of The Great Frog collection at Dover Street Market London.


Adorned in skulls, daggers and snakes The Great Frog’s jewellery runs a consistently rebellious aesthetic perfectly in tune with their red hot customer list – a who’s who of rock ‘n’ roll cool, including Keith Richards, Led Zeppelin, Billy Idol and Slash, to name a few. It is this combined with their intricate artisan production (handmade in their Carnaby basement since 1972 no less) and sustained family direction (Reino Lehtonen-Riley, whose parents founded TGF, works at its helm today) that makes The Great Frog the ultimate go-to jewellers for bikers and rockers. And a fair few of us more meagre folk to boot.


The collaboration with Wes Lang feels a long time coming: the artist, known for his iconic artwork for The Grateful Dead – and more recently Kanye West’s Yeezus tour merchandise – draws on iconic references to rock n roll and the rich history of the American tattoo.


The 18kt gold ring features Wes Lang’s signature Native American skull motif, accented with diamonds and crushed coral. With all this in mind it’s no wonder the ring has been made in a run of just five pieces to be sold worldwide, of which DSM London has two. But if your wallet won’t stretch that deep fear not: there’s also a detailed skull ring part of a special collection made exclusively for Dover Street Market to celebrate the retailer’s 10 year anniversary, now available at in store alongside a fuller range from The Great Frog’s mainline.


Alex James Taylor: So how did the collaboration with Wes Lang come about?
Reino Lehtonen-Riley: We met while Wes was doing a residency at the Chateau and were introduced by a mutual friend over the phone. He wanted to turn some of his ideas into jewellery and was already a customer of ours but we hadn’t met. Then he sent me a photo of my name tattooed on his hand which was somewhat scary, thinking I had bitten off more than I could chew, but I share the same name as his uncle (Reino) so with that the deal was sealed, it was fate.


AT: Was it planned or more spontaneous?

RLR: It was quite spontaneous but due to us being in London and Los Angeles it took a while to get it together. However once we sat down to it the ideas flowed easily.


AT: How was it decided that it would be a ring?

RLR: Wes’ imagery lends itself well to our style of jewellery, we have always been heavily influenced by our biker roots and heavy rings have always been synonymous with outlaw biker get up so it had to be thus.


AT: How did the design process work between the two of you?
RLR: Wes is prolific and constantly working so there is a massive outpouring of ideas to draw inspiration but the Reaper and Skeleton Chief stood out, they are a widely used motif through a lot of his works.


AT: Were these rings any more difficult to create?
RLR: Yes, I’m a huge fan of his work so had a lot of internal pressure to do it justice. As we are both extreme perfectionists sometimes this caused friction but it just worked!


AT: What was it about Lang’s style that encouraged the collaboration?
RLR: The symbolism that Wes uses throughout his work is very close to the imagery we use at TGF and both draw influence from the same worlds, plus I really wanted to make some big fuck-off gold rings! It’s not that often that you get to do something so immense!


AT: Both TGF and Wes Lang have a heritage rooted in rock ‘n’ roll, did this shared passion influence the collaboration?
RLR: We share a very similar aesthetic and also an interest in cars and motorbikes so we just hit it off. We both live very unconventional lives and since working together we have become good friends.

Black Skulls in Jocks & Nerds


If you manage to pick up a copy of the latest Jocks & Nerds then be sure to check out pages 20 & 21; our partner company Black Skulls London is featured. Click here to check out the Black Skulls site & shop. Leather jackets are coming really soon, so be sure to keep checking.



Georgia May Jagger in Dazed & Confused Korea

GMJ has been a customer and fan of ours for some time. Here she is pictured wearing our Bird Skull Pendant and Key Pendant in the new Korean Dazed & Confused.

Kat Von D Engagement Ring

We know we already posted about this and Kat herself showed off her Great Frog engagement ring on her Instagram account, but if you wanted to take a much closer look here are some photos that show the details and engraving. Enjoy!

Natural Habitats

One for the diary. Our good friend Sam Christmas has an exhibition of his motorcycle photography in Shoreditch at the end of the month. With sponsorship from The Great Frog and our pals at Kraken Rum, the private view should be a good ‘un. If you fancy it, head down to take a look at Sam’s work and have a few drinks with us. If you can’t make the 24th, Natural Habitats runs until February 3rd.

Celebrating 50 Years of Rock & Roll

In our opinion, Carnaby Street has topped all it’s previous Christmas lighting efforts with 2012′s festive installation. Celebrating 50 years of the Rolling Stones the whole of Carnaby has been bedecked with vinyls, lights and the legendary lips logo. Come along to check out the lights and visit the Rolling Stones pop-up shop (click text for link). And while you’re celebrating 50 years of the ‘Stones, why not visit us at The Great Frog to take home a piece of rock & roll jewellery?


The Great Frog Trips Out

Two days to go, the excitement mounts!

This weekend a posse from The Great Frog will be heading to the country for this years Trip Out festival.

Three days of custom bikes, cars and music.

Looking forward to some beers with our friends at Dice Magazine.

Good times will be had by all, and tickets are still available!

Click on the flyer for more information


Jocks & Nerds Magazine

Jocks & Nerds Magazine came by today with the latest issue…

Featuring an 8 page article on us ! Pop into the shop for a free copy